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sxsw

  • The Capitalist: ABBA legend speaks to near-empty room at SXSW London as £1k pass-holders left outside

    Opinion

    Mishaps at London SXSW, fishticuffs at London restaurants and a Bitcoin breakfast with Reform at The Shard; catch up on the latest gossip.

  • ABBA star shares ‘strange and emotional’ feeling when watching ABBA Voyage

    Life&Style

    ABBA legend Björn Ulvaeus has shared how he finds the experience of watching the ABBA Voyage live show he helped create. Speaking at the SXSW London event in Shoreditch, Ulvaeus described watching a hologram of his younger self performing as “almost a spiritual feeling, there’s something strange in the room which is amazing.” “It’s kind [...]

  • ABBA legend reveals his one rule for making AI music at SXSW London event

    Life&Style

    ABBA star Björn Ulvaeus, who has leaned into music’s technological revolution through his ABBA Voyage hologram show and his campaigning work around music and AI, has said that while he uses AI to make music, it’s essential to rely on a sense of “inner direction” to make sure the music is high quality. It comes [...]

  • Canva boss warns Gen Z about future of the workplace at SXSW London

    June 4, 2025

    A senior leader at Canva, the world’s most-used design platform, has used an appearance at the SXSW London event to warn Gen Z about Gen Alpha and the future of the workplace. Canva’s Head of Europe Duncan Clark suggested that current Millennial and Gen Z workers should already be thinking about how to work effectively [...]

  • SXSW London: Man hoping to bring dodo and mammoth back to life teases Jurassic Park collaboration

    June 3, 2025

    The man working on bringing the dodo and woolly mammoth back to Earth has hinted at the SXSW London event at a collaboration between his bioscience lab Colossal and the Jurassic Park films. The entrepreneur Ben Lamm, founder of Colossal Biosciences, has long been asked about the parallels between his work and the films of [...]

  • South by Southwest to come to London in huge boost for capital’s creative sector

    May 8, 2024

    In a major vote of confidence in the capital, South by Southwest has said it would open its first European venture in London.

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